”An intelligent mind acquires knowledge, and the ear of the wise seeks knowledge.”
As I entered the local Barnes & Noble bookstore the other day I was greeted by a beautiful table covered with books with and an inspirational sign that said, “Inspiring Stories for Unstoppable Girls.” Try as I might, I could not find a similar display for boys.
I first encountered this bias in our publishing and book world when my daughter, who is now in her twenties, got her first American Girl book back in the late 1990s. Started by the Pleasant Company, American Girl books tell the stories of characters like Kirsten Larson, born in 1854, a Swedish immigrant who settles in the Minnesota Territory, and Josefina Montoya, a young Mexican girl living in New Mexico who was born in 1824. The books come in a set of six books with colorful pictures, whose historical fiction is designed for 8-to-11 year-old girls. But the books are just the start. Girls can also buy dolls based on the books as well as furniture, clothes, and accessories. Bought by Mattel in 1998, the brand has expanded to include American Girl Stores, where girls can buy the books, dolls, and costumes as well as dine with their dolls in a specially themed restaurant.
As you might expect, American Girl has become a very profitable enterprise and has done a great job introducing girls to the world of books as a fun and lively experience, especially for those whose parents or grandparents can foot the bill for the dolls that cost over $100.00 each.
But you will not find an American Boy series of books or stores that help capture the imagination of boys. Somehow because they are boys, they are supposed to figure this out on their own without the encouragement of the book world. My son who is in his young teens has found some series to be interesting like the Percy Jackson books and 39 Clues. But other than that, few books capture his attention.
He and his friends would much rather play video games and talk about the characters in the games than discuss anything they would find in a book. It seems as a culture we have ceded the minds of our boys and young men to the influence of the creators of video games, whose most popular titles such as Call to Duty, Assassin’s Creed, and Bloodborne invite them into a world of violence and mayhem.
As parents, we see an ongoing battle for our boys’ minds. How do we get them to read when the publishing market is all too content to cater to girls? How do we balance boys’ desire to play video games, whose online interactive features encourage them to connect with one another, with the importance of reading for the development of their imaginations and learning to focus? Why is it when I Google “Books for Girls,” I find sites that talk about empowering girls, but when I Google “Books for Boys” I find sites that merely recommend good books or “great” books?
I don’t have a ready answer for this except to say that our boys need to be empowered as well. They need to feel they will be able to offer something positive to the world in the future. Just like today’s iKids girls, our iKids boys need to be encouraged to read during the most important period of brain development a human ever goes through, from ages eight to fifteen, when the brain develops its ability to think, to make decisions, to discern what is good and evil, to value relationships, and to make choices about faith and belief.
Craig Kennet Miller is the author of iKids: Parenting in the Digital Age. For more info go to http://iKidsgen.com